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This guide provides links to some key business resources most relevant to the fields of business, finance, and marking, management Studies.

Introduction to Passport GMID

Passport GMID (Global Marketing Information Database) is a global market research database providing statistics, market reports and comment on emerging industry, country and consumer trends.

Use Passport GMID to:

  • find national, regional and global market data;
  • discover statistical and strategic research.
  • obtain updates and insights into global business intelligence and strategic market analysis, including consumer, product and marketing trends, manufacturer and brand competition;
  • observe retail distribution patterns and market forecasts.

Work through the slides in the activity below for an introduction to using Passport GMID: